Homeroom Detroit

LEAN Canvas

…as of today.


Top 3 problems

Service providers are lacking reliable channels to their target users.

Problem for the User

The current tools used to find opportunities aimed at families and professionals are chaotic, unreliable, and inconsistent. 

The inaccessibility of the right opportunities(programs, supports, events & services) contributes to the daily stressors of family & professional life

existing alternatives


Top 5 features

An online marketplace where families & professionals can shop for opportunities. 

Service Providers

  • Advertise programming and receive referrals (free)
  • Communicate and engage with users (paid)

System leaders

  • Customized dashboards and reports to help track key metrics and system-wide trends
  • Access to deidentified user-level data in order to view product trends

Features: back-in-stock notifications, text-message reminders before deadlines, related products, abandoned cart notifications

Key Metrics

Key activities you measure

Unique Value Proposition

Single, clear compelling message that states why you are different and worth buying

Bringing the best of e-commerce tools and tactics to create a marketplace of human transactions.

The accuracy of the listing and accessibility to key information that is typically hard to find

Differentiated approaches to listing management (a portal, a text message, a phone call) in order to maintain accurate data in key product areas (i.e. childcare availability)

High-level concept

Amazon for Opportunity // Shop Opportunity // Amazon for everything that isn’t on Amazon

Unfair Advantage

Can’t be easily copied or bought


Path to customers

  • 1st degree network
  • Intermediaries/Hubs that coordinate service providers
  • Community Referrals
  • Cold Calling

Customer Segments

Target customers

Service Providers

  • Non-profits
  • Small businesses
  • Municipal
  • Schools
  • Childcare providers

Goal: Engage Users

System leaders

  • Philanthropy
  • Municipal
  • Policy & Research

Goal: Understand users

Users: Families & Professionals (find opportunities) & Service Providers (advertise opportunities)

early adaptors

Cost Structure

Customer acquisition costs, distributing costs, hosting, people, etc.

  • Staff
  • Tech Stack
  • Marketing & Outreach

Breakeven = X Customers

Revenue Streams

Revenue model, lifetime value, revenue, gross margin

  • Monthly subscription for the customers (to view their specific user data; engage directly with their users i.e. a CRM); pricing based on total user base
  • Sponsorships (corporate & philanthropic)
  • Sell past data in bulk
  • Featured paid posts

Guiding Principle: Viewing + Creating/managing products will always be free

  • The portal subscription isn't to manage products (which will always be free) it's to see the user data of those people who engaged with their products (both vendor level data and comparative data)
  • Selling past data pushes folks to get a subscription if they want up to data; if they want data from X time frame, they can purchase in bulk
  • Tap on system leaders to fund in the form of sponsorship early on to help accelerate a deep/wide user base
  • Sponsorships can cover the cost of membership for certain customer segments (i.e. childcare providers)